Investing

Every generation eventually asks the same practical question: intent is not enough, so through which instrument does one actually act on it? For a generation raised on small, frequent, low-friction transactions – a coffee subscription here, a split bill there – the answer turns out to be closer at hand than it first appears. Mutual […]

In Part 1 of this series, we explored why Gen Z’s relationship with money is both fascinating and contradictory. This is a generation that is financially curious, digitally connected and increasingly willing to participate in markets, yet is also vulnerable to impatience, social comparison, overconfidence and the attraction of immediate gratification. But understanding behavior is

On July 20, 2026, thousands of young Indians tried to march from Jantar Mantar to Parliament. They were met with tear gas, baton charges, and prohibitory orders. The protest, led by the satirical-turned-serious Cockroach Janta Party, was ostensibly about alleged irregularities in the NEET examination and the resignation of the Union Education Minister. But scratch

Every household has a heartbeat – money coming in, money going out. When that rhythm is steady, life feels light. When it stutters, even a good income can feel like it’s never enough. I have come to believe that the real work of financial planning is not picking the “best” mutual fund or the “hottest”

A few weeks ago, a client in his early fifties sat across from me with a look I have seen many times. His daughter was getting married. The venue was booked, the caterer confirmed, the jeweller paid. His mutual fund portfolio — carefully built over fifteen years — sat at a healthy ₹45 lakhs. And

At first glance, this appears to be a simple investment philosophy. However, when examined through the lens of behavioural finance, it represents a deeper truth about wealth creation — successful investing is not only about choosing the right investments; it is about creating the right decision-making framework. Markets are uncertain. Returns are unpredictable. Investor emotions,

On June 15, 2026, global financial markets exhaled. President Trump and Iran announced an initial agreement — the “Islamabad MOU” — to end the conflict, reopen the Strait of Hormuz, and pave the way for nuclear negotiations. The S&P 500 rose 1.9% within hours. Brent crude, which had been trading near $87–$109 per barrel at

Isaac Newton, widely regarded as one of history’s greatest analytical minds, reportedly lost a fortune in the South Sea Company bubble of 1720. He is said to have reflected, with characteristic precision, that he could “calculate the motions of heavenly bodies, but not the madness of the people.” Three centuries later, as Elon Musk prepares

The Paradox of Investing For decades, investors have searched for the perfect formula to build wealth. Some chase the best-performing mutual funds, others attempt to predict market movements, while many wait endlessly for the “right time” to invest. Yet one of the most comprehensive studies on Systematic Investment Plans (SIPs) suggests that successful investing may

Beyond Scarcity: Understanding the Real Psychology The recent launch of the AP x Swatch “Royal Pop” collection created scenes rarely associated with a wristwatch launch. Across cities such as Mumbai, Delhi, London and Dubai, consumers queued overnight, stores struggled with crowd control, police intervention became necessary, and videos of chaotic queues spread rapidly across social