The AP x Swatch Chaos: How Marketers Monetize the Endowment Effect
Beyond Scarcity: Understanding the Real Psychology The recent launch of the AP x Swatch “Royal Pop” collection created scenes rarely associated with a wristwatch launch. Across cities such as Mumbai, Delhi, London and Dubai, consumers queued overnight, stores struggled with crowd control, police intervention became necessary, and videos of chaotic queues spread rapidly across social […]
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