Why Losses Hurt Twice as Much: Prospect Theory and India’s 2026 Retail Sell-Off

There is a peculiar arithmetic at work in the Indian investor’s mind right now, and it has nothing to do with P/E ratios or earnings growth. It has to do with pain — specifically, the disproportionate pain of watching money disappear. The data tells the story starkly. India’s benchmark Sensex is down roughly 3.78% over

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