Want to make smarter investments?
Start by understanding how your mind influences your money.
The Behavioral Finance Way is a simple and practical guide for Indian investors who know the basics of investing but often let emotions like fear and greed take control.
Written by Dr. Meghna Dangi, a Chartered Accountant and PhD in Behavioral Finance, this book shows how your thoughts and feelings can lead to poor financial decisions—and how to avoid them.
✅ In this book, you’ll discover:
> 11 common mental mistakes like herd mentality, loss aversion, and overconfidence that can hurt your returns.
> 6 types of investors to help you understand your own behavior and make better decisions.
> Easy strategies to stay calm and make smart choices during market ups and downs.
> Insights for women investors to take control of their financial future.
> New ways to build your portfolio based on how you actually think and feel about risk and money. Whether you’re a retail investor, finance enthusiast, or just starting your stock market journey, this book will help you control emotional investing, reduce stress, and stay focused on your long-term financial goals—even when markets are unpredictable.
Unlike most books on behavioral finance that focus on Western markets, this one is written for Indian investors. It includes relatable examples, simple explanations, and culturally relevant advice designed for today’s Indian financial landscape.