
Rethinking Wealth This Festive Season: A Behavioral Finance Perspective Navratri & Diwali 2026
Every year, as the diyas come out and the house gets a fresh coat of paint for Navratri and Diwali, something quieter happens alongside the
New The Behavioral Finance Way is now available Order your copy →
Behavioural finance, market psychology, and practical investing — written for Indian investors who want to think clearly when it matters most.

Every year, as the diyas come out and the house gets a fresh coat of paint for Navratri and Diwali, something quieter happens alongside the

There is a quiet contradiction sitting inside India’s personal finance data right now, and it says more about psychology than about economics. A recent industry

There is a peculiar arithmetic at work in the Indian investor’s mind right now, and it has nothing to do with P/E ratios or earnings

Every September, India pauses to honour the people who quietly build its future one classroom at a time. But beyond the garlands and the greeting

Every generation eventually asks the same practical question: intent is not enough, so through which instrument does one actually act on it? For a generation

In Part 1 of this series, we explored why Gen Z’s relationship with money is both fascinating and contradictory. This is a generation that is

On July 20, 2026, thousands of young Indians tried to march from Jantar Mantar to Parliament. They were met with tear gas, baton charges, and
A new piece on investor psychology and markets — delivered when it’s written. No noise, no spam.
Unsubscribe anytime. Your email stays private.